Sharing Your Story

Creating a click-worthy Ensany title in 70 letters or fewer is simple, but it's not always easy. Similar to your favorite book’s title, your Ensany title needs to be unique, relevant, and draw attention to your Ensany. The goal of a campaign title is to entice supporters to click on it. With thousands of Ensany campaigns, it’s crucial that your story stands out among the list of campaigns. Here is a checklist to make sure you’ve crafted the perfect title for your Ensany:

1. Does your title include you or your beneficiary's name?

Your first supporters will be the people in your life - your friends and family. This means that sharing your Ensany with your Facebook network should be your #1 step. If you don’t have a Facebook, consider asking a close friend or relative who does to share your link to their Facebook Timeline for you. When posting to social media, add a personalized message with your link, explaining why your Ensany means so much to you, and how grateful you’ll be for a donation or share! A simple, direct, and heartfelt appeal will get you the most views. Tip: Sharing your Ensany on Facebook can increase donations by 300%. Remember, in addition to asking your networks for a donation, you can also ask people in your life to spread the word by sharing your Ensany with their networks!

2. Did you use an action verb?

Your campaign title should be a call to action. Using powerful language creates a sense of urgency for donors as well. Your title should draw interest and stand out in your friends’ news feeds.

3. Have you double checked your grammar and punctuation?

Lastly, but most importantly, don’t forget to proofread your Ensany title. The title is part of your first impression for donors and supporters, and will headline your campaign. You can also add an exclamation point to convey excitement or urgency! Once you've checked all of the boxes above, your Ensany title will be sure to catch your donors’ attention and inspire generosity.

Setting a goal is the first step to creating a successful Ensany. When setting your goal, it’s important to make sure that your campaign goal covers your costs, is attainable, and allows each donor to feel that their donation is meaningful. Creating a SMART goal will help you maintain momentum throughout your Ensany, and get you closer to your target. A Great Goal should be... Realistic Specific Measurable Attainable Timely

Realistic

What if your expected costs greatly outweigh what your network can contribute? While you could surely put $1 million to good use, a goal of this size can overwhelm donors who may feel that their $5 donation won’t make a great impact. If your goal is much higher than what you can expect from your personal network, consider focusing on a smaller part of your overall goal.

Specific

Create a detailed breakdown of all of your current and expected costs. The more specific you can get, the better. Tip: Be sure to include fees as part of the breakdown.

Measurable

Ensany makes it easy to track your progress. Each time you receive a donation, the amount raised shown on your Ensany will be updated in real time to reflect how close you are to reaching your goal. It’s also crucial to help donors understand exactly how their donation impacts your project.

Attainable

When setting your goal, keep your network of friends and family members in mind. To start, most of your donations will be from your friends, family members, and community, so be sure to take their finances into account. Make a list of all friends and family members you plan to share the Ensany with, and how much you can expect them to donate. It’s ok if not all of your network can contribute financially - they can help you by sharing! Then once you have that, try to create a goal that balances your expected costs and the financial contributions your network can make towards your Ensany.

Timely

The most successful Ensany have a sense of urgency surrounding their goals. The more urgent the need for funds, the more likely your network will feel the need to donate. Campaigns don’t have a deadline, however, you can create a sense of urgency by including a deadline in your Ensany story. You can also post frequent updates as a countdown to your deadline and challenge donors to contribute before then. If your campaign doesn't have a hard deadline, you can set smaller goals along the way to your overall goal. For example, you could challenge your network to see if you can raise one-third of your goal in one three days, and keep going from there. Or to get 50 shares on Facebook within the first three days. Communicating this sense of urgency will encourage your supporters to stay engaged while ensuring that you also keep your campaign's momentum going.

Feeling a bit nervous to share on Facebook? Don’t worry, that's completely normal. We’ve figured out best practices, tips, tricks, and hints to ensure that sharing on Facebook is easy. There are a ton of different ways to share with your Facebook network, so choose the ones that feel right for you. A quick note about timing: We recommend starting to share right after creating your Ensany so the start date is fresh. If you've taken some time getting ready, that's okay. Just write to our team and we can refresh your start date for you.

Facebook post

Sharing a Facebook post is one of the easiest ways to get the word out about your Ensany. You can do this by going to your Facebook account, or by writing the post directly from your Ensany Dashboard.

When to Share

It’s important to post on Facebook during a “high traffic hour,” which is the time that most of your friends and family will be scrolling through their newsfeeds. In our experience, posting your Ensany anywhere between 6pm-9pm Sunday- Thursday in your time zone is the “golden hour.” This is when your friends are getting off work, coming home from the gym, finishing dinner, and are ready to sit down on their couch and scroll through Facebook. While each community is different, you want to avoid posting late at night, or during a time when you know most of your friends and family are already at work. Think about your Facebook habits as a model for your community.

What do I say?

Each post should include the following: • A short message to your friends & family. Even just a “Hi!” will work. • Your Ensany link. • A request for them to donate/ share your Ensany.

Here are some templates you can use:

Beginning of your Ensany: Hello! I’m excited to announce that I’ve created a Ensany to help with (Insert reason here). You can check out my Ensany and donate here: (Insert your Ensany link here] Friends & Family- I’ve created a Ensany to help with my (Insert specific reason here) bills. Please read my story and donate to my Ensany here: [Insert your Ensany link here] Middle of your Ensany: Thank you so much for everyone who has helped by sharing my Ensany so far. If you haven’t donated yet, please do so by visiting my Ensany here: (Insert your Ensany link here) Wow! Thanks to all of you, we’ve raised (Insert how much you’ve raised here) in only (insert how many days here) days. I’m truly thankful for your generous support. I’m only (insert amount here) from my goal, so I kindly ask that you share my Ensany with your network. Each share gets me closer to my goal, so I thank you from the bottom of my heart. End of your Ensany: Please help me reach my goal of (insert how many donors you want here) donors by making a small donation- even RM5 helps get me closer to my goal of x donors! (Insert Ensany link here) Hello friends & family- I’m sharing my Ensany in hopes of reaching my goal of (insert goal here). Even after (insert number of Ensany shares) we still have (insert amount to go) to go! If you haven’t donated yet, please do so at my Ensany here: (insert Ensany link here) Consistency is the key to sharing Remember to share your campaign consistently- as one Facebook post will not reach your entire friend group. Sharing your Ensany on different days each week opens you up to a larger audience! Facebook Message Though Facebook posts are one of the easiest ways to share your Ensany, Facebook messages are the most effective ways to share. In a very digital world, Facebook messages act as the “personal touch” that is often lost in social media posts written for the masses. Direct Messages are Best While group messages might seem easier, individual messages are the true way to show people how much your Ensany means to you- and how thankful you would be for their donation. When you’re writing a message to multiple people, people feel like they don’t need to donate because they think the other people in the message will. This is true for a message from three people all the way up to 300 people! What to Say Your Facebook message should always include: The "What" What are you raising money for? Be as specific as possible here! The "Why" Why is this important to you, and why should it be important to the person you're sending the message to? The "Ask" Be sure to ask for a donation at the end of the message! Though it can seem uncomfortable, people often won't feel inclined to donate unless they're specifically asked. If you don't want to ask for a donation from everyone, then be sure to ask them to share your campaign, and ask their friends and family to share as well. When to Post It’s important to send Facebook messages during “regular” hours, otherwise, your friend might read it in the middle of the night while half asleep! The key is to know your audience and send the message when you know they’re likely to be online and have time to look at your Ensany. Typically, sending messages after work from 6-8pm in your local time zone is a good rule of thumb, or on Sunday nights around the same time frame. I would try to avoid regular weekend times, as people are less likely to be on their phones/ computers! What if I Already Sent it? Don’t worry! The good news is that you can always follow up with your original message at a better time, as follow-ups are just as important as the original message. Following up 3-5 days after your message without hearing back is encouraged. You can do this through another Facebook message, text message, or even in person. The important part of the follow up is that you remind them about your Ensany, and share how much it would mean to you if they were able to make a donation. Remember, honesty and vulnerability are best when it comes to these things! If they can tell that you’re emotionally invested, they will be too. Facebook Event Facebook events are creative ways to share your Ensany with a large group of people, without feeling like you’re oversharing your link. Also, Facebook curates your posts to show them to a specific audience, so creating an event and inviting your closest friends and family guarantees that they see your Ensany and know about your story! This gives your network the opportunity to share your Ensany with their friends and family by inviting them to your event. Who do I invite? Your event guest list should include anyone and everyone that you want to see your Ensany, even if you’ve already shared it with them. The key to success is sharing it with people in as many different ways as possible, since people easily forget to donate after seeing your Ensany for the first time. Your guest list should consist of: Close friends and family: Including people who have already donated, people who have already shared, people who promised that they will share/donate, people who are willing to help you by sharing the event with their network Friends of friends: These people might have seen your Facebook posts, but aren’t necessarily in the group of people you talk to on a daily basis. These are your classmates, colleagues, club members, fellow volunteers, neighbors, anyone that you see around your community Your acquaintances: Be sure to ask your friends to invite their friends in the event as well! That way, your event is seen across multiple social circles, and you have a higher possibility of people that you don’t know directly donating to your Ensany. Tip: There’s not an option to invite all of your Facebook friends, and that’s okay! People feel more included in events when they see your personal invitation, and a hand picked guest list. Remember, people are more likely to donate when they feel like you’re personally reaching out to them because you want their support. Details, please! The key to a successful Ensany Facebook Event is sharing the “why” behind your event, and a summary of what you’re raising money for. After you’ve created your event and invited all of your friends, it’s important to consistently post updates to keep your supporters in the loop. Since the Facebook event is a more dedicated audience, feel free to post more frequently to remind them about your campaign, as well as your achievements and successes. What’s next? Since Facebook events can only be two weeks, you can create a Facebook group after the event is over. That way, you can keep the momentum going and continue to have your team behind you to help you reach your goal! Facebook groups are best when everyone is on the same page, so be sure that you invite a small group of dedicated friends and family to help you in the final sprint.

In today's mobile age, it's important to share your Ensany where you already spend most of your time... on your phone!

1. Text Your Campaign Link to Your 6 Closest Friends

Ask them to share for you! To share your campaign, copy your link. then, go into a text message, and tap ‘paste’ to share your campaign link with anyone you choose.

2. Post to Instagram

A creative way to share on Instagram is to take a screenshot of your campaign, then upload the screenshot as an Instagram post (make sure to paste your link into the bio of your Instagram profile). If you’re not ready to share with all of your followers, use direct messages to reach a more select audience.

3. Share to Your Facebook Timeline Easily

Just tap the Facebook icon, and then, ‘Posted on Facebook’. Want to take it a step further? Tag a few friends by typing @NAME when posting to Facebook. Or, paste your campaign link as a new Facebook timeline post.

4. Facebook Messenger is a Great Tool For Campaign Sharing

To share, just copy and paste your campaign link into a Facebook message, and select the friend you want to send it to. That way, you can share it on Facebook with a more selective audience. Want to send it to more than one person? Add more than one friend to make it a group message.

4. Facebook Messenger is a Great Tool For Campaign Sharing

To share, just copy and paste your campaign link into a Facebook message, and select the friend you want to send it to. That way, you can share it on Facebook with a more selective audience. Want to send it to more than one person? Add more than one friend to make it a group message.

5. Got Snapchat?

Our favorite way to share on Snapchat is to take a screenshot of your campaign. Then, you can upload it from your camera roll, add words, emojis, or anything else, and then share it to your ‘Story’ or snap it directly to your friend. Be sure to link to your Ensany link as well!

6. Use WhatsApp

Our top tip for sharing to WhatsApp is to send your campaign link (and a screenshot of your campaign) to your friends directly.

7. Tweeting From Your Mobile Device Has Never Been Easier

Just tap ‘Twitter’ icon, then ‘Post to Twitter.’ More points if you add a creative line about your campaign.

8. Write an Article For Your LinkedIn

Tap LinkedIn icon, then, ‘Share’ and then paste your campaign link with a description of your cause. You can ask your LinkedIn network to support you by sharing your campaign link or donating!

There are plenty of ways to share your Ensany without logging on to any social media accounts. The most important thing to remember is that you should share your Ensany in ways that you’re comfortable with. This is different for every person, so read on to learn different ways to share without social media.

Ask Face to Face

Of all of the ways to share your Ensany, sharing face to face is the most effective. Donors feel more inclined to donate when they feel like they’ve really connected with your story. The best way to do that ? To simply share the story with someone in person. If you’re nervous at all, practice on a family member first. Then, ask your future supporter to meet you for coffee, and start chatting. If it doesn’t seem like they will be able to make a donation, asking them to share your campaign is just as important. If you don’t use social media, there are still lots of ways for you to share your campaign.

Make a Phone Call

While some would argue that phone calls are outdated, there’s no better way to share your Ensany with loved ones who live down the street, or even across the country. Calling someone to share your Ensany allows them to hear your genuine emotions, which may encourage them to support your Ensany. Making a phone call shows how much you care, and shows that you’re a real human asking another human for help.

Send Text Messages

Texting your link to your friends is an easy and fast way to share your Ensany with those closest to you. You can craft personal text messages to send to your top 25 contacts. A successful text message will include the following: The person's name Your campaign link The reason you're reaching out to them A request that they donate or share your Ensany Tip: Send personal texts! Avoiding group text messages shows your donors how important your Ensany is to you. Emails It’s time to start sending individual outreaches. Though each of your emails can have the same general message, it’s important to customize each email to include the person’s name, as well as a personal reason as to why you’re reaching out to them. This can be as simple as, “I love seeing you at lunch every day!” to, “I’m excited to see you at the neighborhood bbq this weekend.” Tip: Create the body of your email in an email draft, and copy and paste it for each new email. That way, you can easily send multiple personal emails without needing to rewrite the majority of your content. Social Events Social events are a great way to share your Ensany with people who you might not be friends with on social media, or people that share the same interests as you. Feel free to share your story with co-workers at networking events, with your friends at happy hour, with your classmates at lunch, or really anywhere. It’s important to remember that people don’t know how to help unless they’re asked, so spreading the word is the best way to do that. Honesty is the best policy Sharing your story honestly, using whatever communication method you’re most comfortable with, is the best way to receive support. Your supporters appreciate helping the most when they can tell how much their help is genuinely needed.

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