Crafting Your Story

Creating a click-worthy Ensany title in 70 letters or fewer is simple, but it's not always easy. Similar to your favorite book’s title, your Ensany title needs to be unique, relevant, and draw attention to your Ensany. The goal of a campaign title is to entice supporters to click on it. With thousands of Ensany campaigns, it’s crucial that your story stands out among the list of campaigns. Here is a checklist to make sure you’ve crafted the perfect title for your Ensany:

1. Does your title include you or your beneficiary's name?

Your first supporters will be the people in your life - your friends and family. This means that sharing your Ensany with your Facebook network should be your #1 step. If you don’t have a Facebook, consider asking a close friend or relative who does to share your link to their Facebook Timeline for you. When posting to social media, add a personalized message with your link, explaining why your Ensany means so much to you, and how grateful you’ll be for a donation or share! A simple, direct, and heartfelt appeal will get you the most views. Tip: Sharing your Ensany on Facebook can increase donations by 300%. Remember, in addition to asking your networks for a donation, you can also ask people in your life to spread the word by sharing your Ensany with their networks!

2. Did you use an action verb?

Your campaign title should be a call to action. Using powerful language creates a sense of urgency for donors as well. Your title should draw interest and stand out in your friends’ news feeds.

3. Have you double checked your grammar and punctuation?

Lastly, but most importantly, don’t forget to proofread your Ensany title. The title is part of your first impression for donors and supporters, and will headline your campaign. You can also add an exclamation point to convey excitement or urgency! Once you've checked all of the boxes above, your Ensany title will be sure to catch your donors’ attention and inspire generosity.

Setting a goal is the first step to creating a successful Ensany. When setting your goal, it’s important to make sure that your campaign goal covers your costs, is attainable, and allows each donor to feel that their donation is meaningful. Creating a SMART goal will help you maintain momentum throughout your Ensany, and get you closer to your target. A Great Goal should be... Realistic Specific Measurable Attainable Timely

Realistic

What if your expected costs greatly outweigh what your network can contribute? While you could surely put $1 million to good use, a goal of this size can overwhelm donors who may feel that their $5 donation won’t make a great impact. If your goal is much higher than what you can expect from your personal network, consider focusing on a smaller part of your overall goal.

Specific

Create a detailed breakdown of all of your current and expected costs. The more specific you can get, the better. Tip: Be sure to include fees as part of the breakdown.

Measurable

Ensany makes it easy to track your progress. Each time you receive a donation, the amount raised shown on your Ensany will be updated in real time to reflect how close you are to reaching your goal. It’s also crucial to help donors understand exactly how their donation impacts your project.

Attainable

When setting your goal, keep your network of friends and family members in mind. To start, most of your donations will be from your friends, family members, and community, so be sure to take their finances into account. Make a list of all friends and family members you plan to share the Ensany with, and how much you can expect them to donate. It’s ok if not all of your network can contribute financially - they can help you by sharing! Then once you have that, try to create a goal that balances your expected costs and the financial contributions your network can make towards your Ensany.

Timely

The most successful Ensany have a sense of urgency surrounding their goals. The more urgent the need for funds, the more likely your network will feel the need to donate. Campaigns don’t have a deadline, however, you can create a sense of urgency by including a deadline in your Ensany story. You can also post frequent updates as a countdown to your deadline and challenge donors to contribute before then. If your campaign doesn't have a hard deadline, you can set smaller goals along the way to your overall goal. For example, you could challenge your network to see if you can raise one-third of your goal in one three days, and keep going from there. Or to get 50 shares on Facebook within the first three days. Communicating this sense of urgency will encourage your supporters to stay engaged while ensuring that you also keep your campaign's momentum going.

A great campaign Story will outline your cause clearly, in a way that is engaging to read... all while speaking from the heart. This may sound simple, but it’s not always easy. The two areas to focus on? What to say, and how to make it look good.

What to Say

For a complete story that covers everything your readers will want to know, we recommend including the following: Introduce who or what are you’re raising money for. If not for yourself, how do you know the person you’re raising funds for? This is where you want to make a personal connection with your donors. An overview of what happened (or, your cause). How the money will be spent. We recommend getting specific, and sharing the costs associated with your goal. Donors appreciate being in the loop about where their funds are going. Why this cause means so much to you. Share your gratitude and appreciation that the reader is considering sharing or donating to your Ensany. Let the reader know how to share your Ensany. For example: “To help me get the word out, you can share my link to your Facebook Timeline!”

How to make it Stand Out

1. Break it up

Short paragraphs work wonders when trying to make a story easy to read and understand.

2. Add bold or underlined headlines.

Consider headlines like “The Backstory,” “The Costs,” “How you can Help,” etc. This is a great way to draw your readers’ eyes to different areas of your story, in case they’re in a pinch.

3. Add photos (or videos!) throughout your story.

This little known Ensany feature always makes stories look excellent.

4. Use italics in your story

Italics can be used for anything you’d like. We often see them used if a Campaign Organizer quotes someone, or would like a part of the text to stand out from the rest of the non-italicized text.

5. Check your spelling.

Copy and paste your story into a free, online spell check, to make sure you don't have any typos.

We all know the saying: “a picture is worth a thousand words," and this couldn’t be truer on Ensany. With your main image being the first impression your supporters will get, it's important to choose images that are clear, eye-catching, and always related to your cause.

Main Image Tips

Make sure it's great quality. Pictures that are out of focus, cropped, or use filters from Snapchat can be distracting (and not very eye-catching), and can take away from your Ensany. Use a relevant main image. We recommend you use a photo with the person or cause your Ensany is for. Bright and colorful images of people look best. Make sure it's appropriate for all ages. It's required that images on Ensany are suitable for people of all ages.

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